Applicants must be permanent residents of the U.S., full-time students and rising undergraduate juniors or seniors who are enrolled at an accredited four-year institution located in Wisconsin. They must be studying tourism, travel or hospitality and have a GPA of 3.0 or higher on a four-point scale. Applicants must have completed 60 or more credits by May of the application year. Selection is based on the overall strength of the application.